CASE STUDY

Central Coast Food Tours

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COMPANY INFORMATION

Client: Laura Gurreau
Brand: Central Coast Food Tours
Campaign Name: Food & Fun
Facebook Page URL: facebook.com/ccfoodtours
Brand Category: Local Business: Tours/Sightseeing
Market: San Luis Obispo, CA
Target Region: Central California
Language: English

CAMPAIGN GOALS

Awareness
Online Traffic
Offline Traffic
Purchace Intent
Sales
Direct Response

CAMPAIGN COMPONENTS

Sponsored Stories
Ads
Pages
Places
Facebook Platform

OTHER MEDIA USED

Email

CAMPAIGN ASSETS

CREDITS

Jeff Miller
Seth Marchant
Briana Bruijn
Bryan

DESCRIBE THE CAMPAIGN

Central Coast Food Tours are loaded with information providing guests insider access to some of the best cuisine the Central Coast has to offer. Between food tastings, their enthusiastic guides share interesting facts and trivia about the city’s cultural, architectural and historical heritage. Walking tours last 2-3 hours covering a route of 1.5 to 2 miles, including 6-8 stops for food and beverage tastings.

Our campaign strategy was to utilize sponsored stories, promoted page posts, and custom Facebook Page graphics in addition to traditional Facebook advertising, to target the client’s very specific demographic. The ads lead to a custom landing page on Facebook, designed to highlight features of the tours and provide a call-to-action to “Book Now”. The design also served to increase Central Coast Food Tours’ online exposure by including links to their website, blog, and reviews on other social platforms.

CAMPAIGN PERFORMANCE

In two months of advertising, Central Coast Food Tours’ fan base increased by 55%. With new graphics providing brand consistency across platforms, we saw an extremely positive response from fans, and page engagement was at an all-time high. By cross-promoting the brand through an email marketing campaign, we were able to direct more traffic to the Page, leading to more engaged users than ever.

Our client felt that her niche market was too specific to benefit from Facebook advertising, but after seeing the tremendous increase in bookings in just the first few weeks of advertising, we’ve surpassed her expectations. Below is what our client had to say about working with Unifylink:

“I’ve been using Facebook for my business over the last three years. I’ve read all the books about how to engage others to ‘follow us’ and maintain their interest in our page. Despite all the time and effort, my business had a meager following. Ready to give up on Facebook, I decided to give it one last shot. Unifylink has been an amazing and entirely effective ally in jump starting my company’s Facebook presence, interest to users, and utility to me.

[Jeff] developed, implemented and managed a campaign that served to provide me with my first real ‘deliverables’ from Facebook. Not only did the number of ‘likes’ increase, but actually attracted the type of people who were a perfect fit for my business. My Facebook page is generating new sales! I’ve booked new tours from people who would have never known we existed as a result of Unifylink’s work.

Unifylink has exceeded all my expectations. I was so pleased with their work, I asked them to design my company’s e-letter as well as a new Facebook landing page to facilitate access to our website and tour booking. Again, I had the most positive experience working with their designer Briana. Somehow the folks at Unifylink just ‘get it’ and eliminate the hassle, time and usual frustration of working with outside consultants.”

Laura and Yule Gurreau, Owners

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