Client: John Lorefice
Brand: Just Jewels
Campaign Name: Ice Man
Facebook Page URL: facebook.com/JustJewelsIceMan
Brand Category: Brands & Products: Jewelry/Watches
Target Region: Ontario
OTHER MEDIA USED
DESCRIBE THE CAMPAIGN
Just Jewels is an independently owned and operated jeweler specializing in engagement rings in the Toronto area for the past 30 years. They do not have a brick-and-mortar location and rely solely on their online presence for new business. With no overhead, the company focuses on offering custom jewelry at affordable prices.
When we took on Just Jewels as a client they did not have any Facebook presence. Focusing on branding and fan acquisition, we built a Facebook Page and designed a brand identity for the client. We utilized sponsored stories, promoted page posts, and custom graphics in addition to traditional Facebook advertising to target the client’s desired clientele. Our long-term goal was to build a large fan base that we could later convert to high-end jewelry purchases.
The Facebook advertising campaign began on November 19, 2012. The client has committed to a long-term campaign with Unifylink.
In less than a year, we built Just Jewels a fan base of over 1,000 fans. By posting high-quality photography of their product, they keep their fans highly engaged. With a limited advertising budget, we focused on a specific demographic to maximize the likelihood of conversion from fan to paying customer. The client has confirmed purchases as a result of the Facebook advertising campaign.